Effects that arise from a new product or service that increase sales of the firm's existing products or services are referred to as
A) complementary effects.
B) substitutionary effects.
C) sunk effects.
D) marginal effects.

Question

Quizplus · Accepted Answer

Complementary effects occur when a new product or service enhances the value or appeal of a firm's existing products or services, often leading to increased sales of those existing offerings. This is because the new product complements the existing ones, making them more attractive or useful to consumers.

Effects That Arise from a New Product or Service That