When stores such as Bath & Body Works, Victoria's Secret, Express, and Abercrombie & Fitch all have store sites near each other in a shopping center, what is this an example of?

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The grouped location approach is based on the principle of cumulative attraction, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

When Stores Such as Bath & Body Works, Victoria's Secret