Why are vendors in a better position to manage a category than a smaller retailer?
A) Retailers manage brands more often than categories.
B) Retailers managing merchandise groups have little experience with categories.
C) Vendors have superior information through their focus on a specific category.
D) Vendors work to manage higher sales within their companies.
E) Retailers are traditionally poor category managers.

Question

Quizplus · Accepted Answer

Vendors are often in a better position to manage a category than are retailers because they have superior information about the specific category. The vendor's entire focus is on that category; buyers instead are typically responsible for several categories.

Why Are Vendors in a Better Position to Manage a Category