What is the outcome when a retailer sells counterfeit merchandise?
A) It can be heavily fined through the rulings of the Robinson-Patman Act.
B) The retailer will lose money once the customers discover the truth.
C) It can destroy the relationship with the vendor of the legitimate brand.
D) The retailer gains a low profit margin by selling counterfeit goods.
E) It is known as the gray market.

Question

Quizplus · Accepted Answer

Selling counterfeit merchandised can negatively affect a retailer's image and its relationship with the vendor of the legitimate brand.

What Is the Outcome When a Retailer Sells Counterfeit Merchandise