Which two variables rank as marketing's most important contributions to strategic management?
A) Diversification and budgeting
B) Marketing penetration and competition
C) Competition and collaboration
D) Product development and market development
E) Market segmentation and product positioning

Question

Quizplus · Accepted Answer

Market segmentation and product positioning are the two variables that rank as marketing's most important contributions to strategic management. Market segmentation is the process of dividing a market into distinct groups of consumers with similar needs and wants. Product positioning is the process of creating a unique image for a product in the minds of consumers. These two variables are essential for developing effective marketing strategies that can help a company achieve its strategic goals.

Which Two Variables Rank as Marketing's Most Important Contributions to Strategic