Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.

Name: Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Market penetration refers to the strategy of increasing sales of existing products in existing markets, not subdividing markets into subsets. The latter is known as market segmentation.

Market Penetration Can Be Defined as the Subdividing of a Market