Panera installing online ordering and delivery from their restaurants is an example of which type of strategy?
A) Forward integration
B) Backward integration
C) Horizontal integration
D) Related diversification
E) Unrelated diversification

Question

Quizplus · Accepted Answer

Forward integration involves a company expanding its activities to include control over its direct distribution or supply of its products, which in this case is Panera offering online ordering and delivery directly to customers.

Panera Installing Online Ordering and Delivery from Their Restaurants Is