In order to exploit common use of a well-known brand name, most companies favor related diversification strategies.
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Q41: Market penetration, market development, and product development
Q42: Diversification strategies are becoming more popular as
Q43: When the correlation between dollar sales and
Q44: The purchase of 80 percent of Procter
Q45: Market development includes introducing present products into
Q47: Product development is a strategy that seeks
Q48: There are four basic types of diversification:
Q49: An appropriate strategy when an organization has
Q50: Procter & Gamble's (P&G) sale of many
Q51: List three guidelines for when market development
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