Since ________ resources can more easily be bought and sold, ________ resources are often more important for gaining and sustaining competitive advantages.
A) tangible; intangible
B) intangible; tangible
C) tangible; organizational
D) intangible; external
E) internal; external

Question

Quizplus · Accepted Answer

Tangible resources can be easily bought and sold, but intangible resources, such as brand reputation, company culture, and intellectual property, are often more crucial for gaining and sustaining competitive advantages because they are unique and harder for competitors to replicate.

Since ________ Resources Can More Easily Be Bought and Sold