When the products being purchased are standard or undifferentiated, it results in ________ bargaining power of consumers.
A) marginalized
B) lower
C) higher
D) negative
E) negligible

Question

Quizplus · Accepted Answer

When products are standard or undifferentiated, consumers have higher bargaining power because they can easily switch to another supplier offering the same product.

When the Products Being Purchased Are Standard or Undifferentiated, It