One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that
A) CPM includes both internal and external issues.
B) the weights and total weighted scores have different meanings.
C) CPM ratings range from 1 to 10.
D) CPM is performed only for the company, whereas EFE is performed for both the company and its competitors.
E) CPM is only used in small firms.
Correct Answer:
Verified
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