The critical success factors in a Competitive Profile Matrix and EFE Matrix include
A) internal, but not external issues.
B) external, but not internal issues.
C) both internal and external issues.
D) neither internal or external issues.
E) only non-quantifiable data.

Question

Quizplus · Accepted Answer

Both the Competitive Profile Matrix (CPM) and the External Factor Evaluation (EFE) Matrix consider internal and external issues to assess a company's competitive position and external opportunities and threats.

The Critical Success Factors in a Competitive Profile Matrix and EFE