Which of the Following Is NOT True of Vision Statements

Which of the following is NOT true of vision statements?

A) A vision statement should reveal the type of business the firm engages.
B) Vision statements should be written from a customer perspective.
C) Vision statements should indicate the expected amounts of profits the firm wants to make.
D) A vision statement should describe a desired future state.
E) The vision statement needs to be doable, but challenging.