Which of these examples of a mission statement focus area does NOT identify the utility of the firm's products to its customers?
A) AT&T focuses on communication rather than telephones.
B) ExxonMobil focuses on oil and gas rather than energy.
C) Union Pacific focuses on transportation rather than railroads.
D) Universal Studios focuses on entertainment rather than movies.
E) A clothing retailer focuses on attractive looks rather than on clothes.
Correct Answer:
Verified
Q36: The mission statement should reflect the anticipation
Q37: A good mission statement has
A) an employee
Q38: All stakeholders
A) have claims and concerns about
Q39: An effective mission statement does all of
Q40: According to Drucker, a business' mission is
Q42: All of the following utility statements are
Q43: The recommended length of an effective mission
Q44: Good mission statements identify the _ of
Q45: The mission statement should be short, preferably
Q46: What question is asked in conjunction with
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