When Amir opened his seafood market in Alabama, he was amazed at the number of customers who asked him to clean and prepare the fresh lobster, shrimp, and crawfish they had just purchased. When setting up his store, he had not set aside a place for performing this service. Therefore, a ________ resulted which could have been overcome by Amir through customer research.

Question

Quizplus · Accepted Answer

Retailers can reduce the knowledge gap and develop a better understanding of customer expectations by undertaking customer research, increasing interactions between retail managers and customers, and improving communication between managers and the employees who provide customer service.

When Amir Opened His Seafood Market in Alabama, He Was