Moe's Restaurant recently advertised that it offered unlimited pasta and burritos for $15 on Friday nights. However, when customers tried to avail the offer, they were told that enrolling for a membership was mandatory for the offer. The membership fee turned out to be $10. The membership condition was not mentioned in Moe's advertisement. Which form of service gap can be seen in the given example?
A) Market gap
B) Communications gap
C) Knowledge gap
D) Delivery gap
E) Research gap

Question

Quizplus · Accepted Answer

A communications gap refers to the difference between the service promised by the retailer and the service actually delivered. Overstating the service offered raises customer expectations.

Moe's Restaurant Recently Advertised That It Offered Unlimited Pasta and Burritos