Wedding Bells, a company founded in 1910, is the market leader in the bridal gown industry in the United States. It sells bridal gowns and caters only to this niche market segment. It has never diversified its product line to other garments or any other business. It concentrates exclusively on guarding its position in the bridal gown market. In the context of business strategies, which of the following strategies does Wedding Bells follow?

Question

Quizplus · Accepted Answer

Wedding Bells follows the defender strategy because it focuses on maintaining its position in a specific market segment (bridal gowns) without diversifying into other areas, indicating a preference for stability and defense of its domain rather than seeking new opportunities or reacting to every market change.

Wedding Bells, a Company Founded in 1910, Is the Market