Which of the following strategies is used by companies that are adding new products, product lines, or businesses to their existing core products, product lines, or businesses?
A) A diversification strategy
B) A differentiation strategy
C) A retrenchment strategy
D) A stability strategy

Question

Quizplus · Accepted Answer

A diversification strategy involves adding new products, product lines, or businesses to a company's existing offerings. This approach is used to enter new markets or segments, reduce dependence on current markets, or leverage existing capabilities in new ways.

Which of the Following Strategies Is Used by Companies That