Brooks & Bill is an organic chemicals and fertilizer manufacturer. It allows Fixit Chemicals, a company based in another country, to manufacture Brooks & Bill's products using the Brooks & Bill name, logo, and materials. Fixit Chemicals then sells these products in its own local market. Fixit Chemicals also pays a royalty to Brooks & Bill for every unit that it sells. Which of the following international business strategies does Brooks & Bill most likely use?

Question

Quizplus · Accepted Answer

Brooks & Bill is using a licensing strategy, where they allow Fixit Chemicals to produce and sell their products in another country in exchange for royalties, without directly exporting the products themselves.

Brooks & Bill Is an Organic Chemicals and Fertilizer Manufacturer