While watching television, Jason comes across an advertisement on a new soft drink brand. This advertisement reminds him that he is thirsty and wants to buy a beverage. In the context of reinforcement theory, the advertisement serves as a(n) _____.
A) orienting reflex
B) stimulus
C) heuristic
D) cognitive map

Question

Quizplus · Accepted Answer

In reinforcement theory, a stimulus is anything that draws attention and elicits a response. The advertisement acts as a stimulus by drawing Jason's attention and reminding him of his thirst, thereby influencing his behavior to consider buying a beverage.

While Watching Television, Jason Comes Across an Advertisement on a New