By making a decision to sell snow shovels in Alaska you are dividing your market using a geographics segmentation variable.

Name: By making a decision to sell snow shovels in Alaska you are dividing your market using a geographics segmentation variable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market based on location, such as countries, states, regions, cities, or neighborhoods. Selling snow shovels in Alaska targets a specific geographic area, thus using a geographic segmentation variable.

By Making a Decision to Sell Snow Shovels in Alaska