_____ segmentation classifies consumers on the basis of individual lifestyles as they're reflected in personal values.

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Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This approach helps marketers understand and target customers more effectively by aligning marketing messages with consumers' personal values and lifestyles.

_____ Segmentation Classifies Consumers on the Basis of Individual Lifestyles