When conducting marketing research,the first data looked at by marketers is secondary data.They then collect and analyze primary data.

Question

Quizplus · Accepted Answer

Marketers typically start with secondary data because it is often less expensive and quicker to obtain than primary data. If the secondary data does not fully meet their needs, they then proceed to collect primary data tailored specifically to their research objectives.

When Conducting Marketing Research,the First Data Looked at by Marketers