When a new product is introduced,the marketer will consider either skimming or penetration pricing.

Name: When a new product is introduced,the marketer will consider either skimming or penetration pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Skimming pricing involves setting high prices initially to "skim" revenue layers from the market, while penetration pricing involves setting a low price to enter the market and gain market share quickly. Marketers consider which strategy best suits their product launch and market goals.

When a New Product Is Introduced,the Marketer Will Consider Either