With _____ pricing,a company tries to cover its initial costs by setting the highest price that keenly interested customers will pay.

Question

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Skimming pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price. It helps recover the initial costs quickly before lowering the price to attract a broader customer base.

With _____ Pricing,a Company Tries to Cover Its Initial Costs