Studies show that it is less expensive to attract and sell to a new customer than to an existing one.

Question

Quizplus · Accepted Answer

It is generally more expensive to attract and sell to a new customer than to retain and sell additional products or services to an existing one. Acquiring new customers involves marketing, advertising, and sales efforts, which typically cost more than maintaining relationships with current customers.

Studies Show That It Is Less Expensive to Attract and Sell