Individuals go through a five-step process (need recognition,information search,evaluation,purchase,and post-purchase evaluation)in deciding which gas station to stop at to fill up their gas tank.

Question

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Choosing a gas station is typically a low-involvement decision that does not usually involve an extensive decision-making process like the five-step process described, which is more applicable to high-involvement purchases.

Individuals Go Through a Five-Step Process (Need Recognition,information Search,evaluation,purchase,and Post-Purchase