Cajun Chicken, a growing franchise chain based in Lafayette, Louisiana, has expanded to 185 locations in the United States. Because they realize that domestic growth is limited, the owners are contemplating expansion to selected foreign countries. Thus far, research has shown that the rights to use many of the firm’s recipes can be sold to other restaurants, cafeterias, and food stores. Cajun can also sell prepackaged food products, complete with spices, to other markets. At this point, whether to start by opening company-owned outlets or selling franchises is still a toss up. In any case, the long-term picture looks good.
-In selling prepackaged food products and spices to foreign outlets,Cajun would be engaged in _____.
A)licensing
B)franchising
C)exporting
D)outsourcing

Question

Quizplus · Accepted Answer

Exporting involves selling goods or services produced in one country to other countries. Cajun Chicken selling prepackaged food products and spices to foreign outlets is an example of exporting their products internationally.

Cajun Chicken, a Growing Franchise Chain Based in Lafayette, Louisiana