When a soap manufacturer adds liquid soap to its product line,the manufacturer is providing which type of utility?
A)Time utility
B)Ownership utility
C)Form utility
D)Place utility

Question

Quizplus · Accepted Answer

Form utility is created when a company changes the physical form of a product to make it more useful or desirable for consumers. By adding liquid soap to its product line, the soap manufacturer is altering the form of its product (from perhaps a solid bar to a liquid), thereby creating form utility.

When a Soap Manufacturer Adds Liquid Soap to Its Product