Long-range planning that establishes an overall course of action for a company is generally called _____.

Name: Long-range planning that establishes an overall course of action for a company is generally called _____.
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Strategic planning is the process of defining a company's direction and making decisions on allocating its resources to pursue this strategy. It involves setting long-term goals and determining the best approach to achieve those goals.

Long-Range Planning That Establishes an Overall Course of Action for a Company