The trade-oriented promotion that consists of a display or other promotion located near the site of the actual buying decision is known as:

Question

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Point-of-purchase advertising refers to marketing materials or advertising placed next to the merchandise it is promoting, which is typically located at the checkout area or other location where the purchase decision is made. This type of advertising aims to attract the customers' attention at the place and time they are making their buying decisions.

The Trade-Oriented Promotion That Consists of a Display or Other