Brandi is an account executive with Wirtz Beverage, a wine and spirits distributor with an extensive catalog of brands. She typically meets with restaurants, bars, and hotels to market her products and assists customers in developing their beverage menu to generate sales revenue and meet customer's needs. Recently, she had the opportunity to offer customers a great deal - if they ordered 5 cases of wine (assorted brands), they could receive the 6th case at 50% off retail. Wirtz Beverage offered this promotion in order to reduce warehouse inventory and shift inventory from their warehouses to the customer's business location. This is an example of a(n):

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This is an example of a trade allowance, where a discount or deal is offered to the trade (in this case, restaurants, bars, and hotels) to encourage bulk purchases or to reduce inventory.

Brandi Is an Account Executive with Wirtz Beverage, a Wine