Lashaun is learning about personal selling and the situations when personal selling is recommended as part of a company's promotional mix elements. Which of the following is TRUE regarding personal selling?
A) Personal selling works best when customers are clustered geographically.
B) Advertising is recommended when the product is expensive.
C) Advertising is recommended when the product is technically complex.
D) Personal selling is recommended when a product is standardized.
Correct Answer:
Verified
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