Brandi recently began a new position as VP Sales for Otis Elevators, a large firm selling new equipment elevators for new construction, replacement elevators for existing buildings, and service contracts to maintain elevators. Otis Elevators sales representatives typically work closely with construction engineers and electrical contractors on new construction projects to determine the best placement and type of elevator to install to ensure efficient and safe operation. Which factor favoring the use of personal selling relates to this activity?

Question

Quizplus · Accepted Answer

The activity described involves working closely with construction engineers and electrical contractors to determine the best placement and type of elevator, which indicates that the product is technically complex. Personal selling is favored in such situations to explain and customize the product's technical aspects to the customer's needs.

Brandi Recently Began a New Position as VP Sales for Otis