An IMC strategy helps marketers create a unified personality for the product or brand by aligning all of their various promotional mix tools to send a consistent and unified message.

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An Integrated Marketing Communications (IMC) strategy is designed to ensure that all forms of communications and messages are carefully linked together. By aligning various promotional tools such as advertising, sales promotion, public relations, and direct marketing, an IMC strategy helps in creating a consistent brand voice and message across all channels, thereby helping in building a unified brand personality.

An IMC Strategy Helps Marketers Create a Unified Personality for the Product