Compared with personal selling, advertising, and sales promotion, expenditures for public relations usually are high in most firms.

Name: Compared with personal selling, advertising, and sales promotion, expenditures for public relations usually are high in most firms.
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

Public relations expenditures are typically lower than those for advertising, personal selling, and sales promotions in most firms, as PR strategies often leverage media and other non-paid forms of communication.

Compared with Personal Selling, Advertising, and Sales Promotion, Expenditures for Public