An advertising campaign is a series of different and unrelated ads that use multiple themes and appear in different media over a long period of time.
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Q12: Viewers are likely to practice selective perception
Q13: Direct communications, other than personal sales contacts,
Q14: The process of communicating promotional messages begins
Q15: An IMC strategy separates the promotional mix
Q16: Sales promotion provides a long-term incentive to
Q18: Publicity is the marketing-oriented aspect of public
Q19: The promotional mix requires a carefully designed
Q20: An IMC strategy helps marketers create a
Q21: In communicating a promotional message, decoding refers
Q22: In the context of the communication process,
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