Which of the following terms best represents an interpersonal influence process that involves a seller's promotional presentation conducted on a person-to-person basis with the buyer?

Question

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Personal selling is the term that best represents an interpersonal influence process involving a seller's promotional presentation conducted on a person-to-person basis with the buyer. It involves direct interaction between the seller and the potential buyer for the purpose of making a sale or addressing customer needs.

Which of the Following Terms Best Represents an Interpersonal Influence