A local newspaper is planning to come up with a special series on the growth of entrepreneurship within the community. Each week an article featuring a different business owner and his or her success story will be published. For the featured business owners, this type of promotion would constitute _____.

Question

Quizplus · Accepted Answer

Publicity refers to the attention or coverage given by the media to individuals, organizations, or events without direct payment. In this case, the local newspaper's special series on entrepreneurs provides them with media exposure, which is a form of publicity.

A Local Newspaper Is Planning to Come Up with a Special