A major telecommunications firm is seeking to maintain its market share position as the dominant provider of Internet and mobile communications and is seeking a more permanent option to offer a perpetual advertisement of its company and generate more word-of-mouth of its brand. Which of the following choices would you be best to create a perpetual advertisement?
A) Use guerrilla marketing tactics
B) Get a celebrity endorsement
C) Invest in interactive advertising
D) Invest in an outdoor marketing campaign with billboards around the city
E) Obtain naming rights of a sports stadium that includes the name in all mentions of the stadium and prominently displays its logo and name in the stadium
Correct Answer:
Verified
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