You work for a national fast food chain restaurant whose executives want to revamp your marketing strategies. They use a promotional strategy that allows them to showcase their foods and services as better than the myriad fast food restaurants out there.
Which type of advertising did the company use?

Question

You work for a national fast food chain restaurant whose executives want to revamp your marketing strategies. They use a promotional strategy that allows them to showcase their foods and services as better than the myriad fast food restaurants out there. ​
Which type of advertising did the company use?

Quizplus · Accepted Answer

Comparative advertising is used when a company wants to compare its products or services directly with those of competitors to show why theirs are better. This strategy is often used to differentiate a brand in a crowded market.

You Work for a National Fast Food Chain Restaurant Whose