Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

Question

Quizplus · Accepted Answer

The AIDA concept stands for Attention, Interest, Desire, and Action. The specific aspect at work when commercials are louder than the regular programming is "Attention." The increased volume is a tactic used to grab the viewer's attention amidst other distractions.

Jesse Often Watches TV Late at Night and Notices That