Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports in New Orleans, Galveston and Miami. The collaboration enabled both firms to share the cost of the campaign. This strategy is known as:

Question

Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports in New Orleans, Galveston and Miami. The collaboration enabled both firms to share the cost of the campaign. This strategy is known as: ​

Quizplus · Accepted Answer

Cross-promotion is a marketing strategy in which two or more companies collaborate to promote their products or services to each other's customers. In this case, Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports in New Orleans, Galveston and Miami. This strategy enabled both firms to share the cost of the campaign.

Southwest Airlines and Carnival Cruises Collaborated to Market "Fly and Cruise