Charlie participates in a summer baseball league and his team raises money for uniforms and travel by selling a book that costs $10 and includes a variety of discounts at restaurants and retail outlets in the local area. Charlie often tells his friends that the value of each book is over $250 and only costs $10. Which element of the promotional mix is being utilized with the book?

Question

Quizplus · Accepted Answer

Sales promotion is being utilized as the book offers discounts and incentives to encourage purchases, which is a common tactic in sales promotions.

Charlie Participates in a Summer Baseball League and His Team