Southwest Airlines has an advertising campaign featuring vignettes of passengers titled "Behind Every Seat is a Story". Southwest carefully chose passenger stories to evoke emotions and also connect with a broad group of customers. Southwest Airlines chose to air the new advertisements during NFL games on Fox, CBS and NBC. The network channels - Fox, CBS and NBC represents the

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The network channels - Fox, CBS, and NBC - represent the channel through which the message (advertisements) is delivered to the audience. In marketing communications, the channel is the medium used to convey the message from the sender to the receiver.

Southwest Airlines Has an Advertising Campaign Featuring Vignettes of Passengers