A tire manufacturer advertises the importance of tread pattern and how "not all tires are created equally". The advertisement depicts a vehicle losing traction in rainy conditions and states that consumers should avoid accidents by owning the brand's tires. The company is utilizing a _____ appeal.

Question

Quizplus · Accepted Answer

The advertisement uses a fear appeal by highlighting the potential danger of losing traction in rainy conditions and suggesting that accidents can be avoided by using their brand's tires.

A Tire Manufacturer Advertises the Importance of Tread Pattern and How