St. Jude's uses _______, the advertising medium known for its highly selective and personal targeting but relatively high cost to request donations for their mission of saving children's lives through healthcare.

Question

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Direct mail is known for its ability to target specific demographics or individuals very selectively and personally, though it tends to be more expensive than some mass media alternatives. St. Jude's uses it to request donations by sending personalized letters or materials directly to potential donors' homes.

St Jude's Uses _______, the Advertising Medium Known for Its