The Komen Foundation's Signature Event Is Its "Race for the Cure

The Komen Foundation's signature event is its "Race for the Cure," which is held in various cities across the United States to raise money for research, treatment, and diagnostic services related to breast cancer. In the months and weeks leading up to the local events, volunteers and staff often promote the race on local television and radio stations. These non-paid messages are known as

A) publicity.
B) charity spots.
C) advocacy appeals.
D) indirect promotion.