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​Developing a Customer Service Strategy for Your Sporting Goods Store

Question 43

Multiple Choice

​Developing a customer service strategy for your sporting goods store, you know that services can add value to the shopping experience. Your business partner agrees, but makes a comment that shows he doesn't really understand this type of strategy. Identify his comment.


A) ​At this point, we should agree to offer gift wrapping.
B) ​At this point, we should specify our return privileges.
C) ​At this point, we should agree to provide home delivery.
D) ​We don't need to decide whether to charge customers for gift wrapping.
E) ​Our basic objective is to attract and retain customers.

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