Dual distribution is the movement of products through more than one channel to reach the firm's target market.

Name: Dual distribution is the movement of products through more than one channel to reach the firm's target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Dual distribution involves a company using two or more different channels to distribute its products to its target market, such as selling directly to consumers online while also distributing products through retail stores.

Dual Distribution Is the Movement of Products Through More Than